The Truth About Senior Legacy Life Insurance

There are many life insurance companies on TV, but Senior Legacy Life Insurance isn’t even an insurance company! Isn’t that crazy?

Senior Legacy Life appears to be a marketing company that tries to get your information to sell to life insurance agents.


“Senior American Life (SAL) is a branded referral network and DBA of MU Ventures, LLC. SAL does not sell insurance and is not an insurance company or agency. Benefits, pricing, and insurance termination provisions vary by state. Policies may contain limitations, exclusions, and termination provisions. Policies may be terminated if premiums are not paid. This offer is not available in all states. Some restrictions may apply.”

In this article, we will take a closer look at Senior Legacy Life Insurance and see why a company that is not an insurance company should never be your first choice for buying life insurance.


What Is Senior Legacy Life?

Senior Legacy Life IS NOT an insurance company or an insurance agency.

They appear to be a lead generation website that sells your personal and private information to insurance agents.

With further research, we stumbled upon their page for professionals. It says that Senior Legacy Life Brand connects Insurance consumers with insurance IMO (Independent Marketing Organizations) and agents.

Senior Legacy Life appears to be a direct response TV producer specializing in producing television commercials to sell consumer data to Independent Marketing Organizations selling burial insurance products.

From Senior Legacy’s Website:

“Consumers with Insurance IMO’s and Agents. Test up to 100 inbound insurance TV calls for free.* Our final expense TV commercial is currently generating thousands of inbound calls per week. Callers are requesting final expense coverage after viewing the commercial.”

From Senior Legacy’s Website:

“Senior Legacy Life TV commercials are created and managed to help your organization fulfill its “promotional” element of marketing insurance products. As a leader in direct response TV specializing in reaching the adults 50+ market, our commercials drive hundreds of thousands of calls to IMO’s for senior-targeted insurance products.”

From Senior Legacy’s Website:

“If your IMO sells final expense insurance in multiple states, get ready to tap in to one of the largest TV campaigns airing at the moment. As a testament to quality, our average call typically exceeds 20 minutes and close rates of 1 in 5 are not uncommon.”

Senior Legacy life clearly states they will sell your information to agents to get them to talk to you for over 20 minutes and to “close” (sell you) life insurance. They indicate that 1 out of every 5 may buy insurance from their TV commercials.

They buy TV inventory to run burial insurance commercials nationally. Consumers who watch their advertisement call their 800 number and are routed to the IMOs that buy their leads.

Is Senior Legacy Life A Scam?

Many people feel they were scammed because they believe they were dealing with an actual legitimate insurance company when, in truth, they are dealing with a marketing company that sells their personal information.

Senior Legacy is not a scam, but they are NOT an insurance company…and for that reason, many people may feel deceived by their commercials and marketing efforts.

DO NOT be deceived by advertisements from marketing companies that sell your information for profit.

What’s The Problem With Senior Legacy Life’s Burial Insurance Program?

  • They don’t say to who, where, or when they will sell your information.
  • They don’t say how often you will be called after you give your information to them.
  • They don’t say what they sell (1st-day coverage or a 2-year waiting period policy?)
  • They don’t guarantee you “pennies a day” coverage like their TV commercials advertise (never fall for this type of advertising.)
  • They don’t allow you to talk to an agent right away (only after a company or agent has purchased your information)

What Is Senior Legacy Life Burial Insurance Program?

The company tries to get seniors to sign up to receive information about life insurance programs with the promise of low monthly premiums (with ridiculous claims of rates that are “pennies a day”).

Senior Legacy Life targets people who are 50-80 years old. Their burial insurance program promises up to $30,000 in coverage that can be used for final expenses, such as funeral costs and outstanding debts.

Senior Legacy Life’s commercials promise you the following:

  • Your rates will never increase
  • Your benefit will never decrease
  • There is no medical exam
  • You will qualify even if you have a pre-existing disease or illness.

Their one-page-only website encourages people to lock in their rates by completing the application over the phone with an agent.

There are two ways to get a quote for burial insurance:

  1. You can call them (not recommended!)
  2. You can get a quote form by clicking the link at the bottom of the page (not recommended!)

What Happens When You Submit Your Information On The Senior Legacy Life Website?

Senior Legacy Life states that your phone number and contact information will be sold to insurance companies or agents.

Companies like this often sell your personal information to entry-level insurance agents, who call you daily to try to get you to buy life insurance from them.

The best way to get professional help is to work directly with a reputable company like Funeral Funds of America rather than through a lead generation website like Senior Legacy Life.

What Is The Best Way To Buy Burial Insurance?

A better way to buy burial insurance is to work with Funeral Funds of America, who can get you 1st-day coverage, help you compare rates, and get you pricing from many companies.

We are an independent life insurance agency representing many companies to get you the lowest pricing.

You can get actual prices on our website without your name, phone number, or email. If you find a price you like, you can request our help to complete your application.

How Can Funeral Funds Help Me?

Funeral Funds is an independent life insurance agency that can help compare rates and policy features from several companies. We work with over 20 life insurance carriers and can help you find the best policy for your needs.

If you’re looking for burial insurance, we can help. We’ll provide quotes from several companies to compare rates and policy features. We’ll help you find the best policy for your needs.

We will work with you every step, from finding the right policy to filing a claim. We’re here to help you, so please call (888) 862-9456 to get a quote or apply for coverage.

CALL NOW (888) 862-9456